NYPD AND NYC POLICE FOUNDATION WIN 2017 FOLIO: EDDIE & OZZIE AWARD FOR #MYNYCSTORY CAMPAIGN TO STRENGTHEN RELATIONSHIP BETWEEN COMMUNITIES AND LAW ENFORCEMENT

NYPD ALSO WINS FOR CITY & REGIONAL FULL ISSUE SUPPLEMENTAL, ANNUAL OR ONE SHOT FOR 2017 POLICE COMMISSIONER’S REPORT
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Annual Media Awards Recognize Top Editorial and Design Campaigns

October 11, 2017 (New York, NY) – The NYPD and New York City Police Foundation today received Folio:’s 2017 Eddie Award in the category of Consumer Visual Storytelling for the #MyNYCStory campaign, a community engagement initiative that launched in 2016 that strives to strengthen the relationship between law enforcement and the neighborhoods they serve. The NYPD also won the Eddie Award for City & Regional Full Issue Supplemental, Annual or One Shot for the 2017 Police Commissioner’s Report which describes neighborhood policing, the cornerstone of the NYPD’s crime-fighting and community-building programs. Each year, the Folio: Eddie & Ozzie Awards recognize excellence in editorial and design content in print and digital media platforms.

“With support from the New York City Police Foundation, we built a strategic communications office within the NYPD to better communicate with our constituencies, both internal and external” said William Andrews, Deputy Commissioner, Strategic Communications. “Strategic Communications modernized that process by shifting to digital strategies with a focus on social media and video content to be able to reach people through the media they use.”

The NYPD received honorable mention recognition for Design Team of the Year (NYPD Graphics Team); City & Regional News Coverage (for NYPD News); Consumer Overall Use of Social Media (NYPD Social Media Accounts); City & Regional Video (NYPD Video); Use of Digital Imagery, City & Regional Supplemental, Annual or One Shot and Table of Contents (for the 2017 Police Commissioner’s Report).

“It is central to the New York City Police Foundation’s mission to raise awareness of NYPD programs that enhance the relationship between residents and police, and we are proud to have been the earliest supporters of the Strategic Communications unit and to have partnered with them for #MyNYCStory,” said Susan Birnbaum, President & CEO of the New York City Police Foundation. “This recognition signifies that the Department is producing some of the highest quality content in the world, and we look forward to continuing our work with them to build on this success in the future.”

About the New York City Police Foundation
The New York City Police Foundation provides strategic resources in support of NYPD initiatives that make New York City a safer place to live, work, and visit. The NYPD’s budget covers most expenditures for operations, personnel, facilities and equipment, but leaves little to finance innovative initiatives. The Police Foundation invests in programs that are designed to help the NYPD keep pace with rapidly evolving technology, strategies, and training that could not get funded in the city budget.

By supplying seed capital for numerous pilot programs, the NYPD is able to create model programs that stimulate and accelerate innovation to fight crime. Once established, these programs are often expanded and incorporated into the city’s budget, leveraging the Foundation’s initial investment many times over and having a major impact on NYPD operations.

The New York City Police Foundation is the only organization authorized to raise funds on behalf of the NYPD.

Police Foundation’s partnership with the NYPD in action:

• The Foundation supports counterterrorist initiatives that include the International Liaison Program, which stations NYPD Investigators around the world to gather global intelligence for the protection of New York City.

• All rewards for the Crime Stoppers and Gun Stop programs, which have assisted the NYPD in solving over 5,600 violent crimes and seizing more than 3,500 illegal weapons, are paid by the Foundation.

• The Foundation supports the Neighborhood Policing community engagement activities to improve relations between the police and the communities they serve and to continue to drive crime down.

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