New Recruitment Strategy for NYPD Focuses on Community Service, Courage and Compassion

fullsizerender111Community, Compassion, Courageous — those are the qualities the NYPD says it is now looking for in future officers.

“And definitely a care for the community that you want to protect and serve,” said NYPD Chief Kim Royster.

The police department’s new recruitment ad campaign being unveiled this week and it is service oriented.

The department is pushing for diversity and sensitivity in officers, abandoning its action and military style recruitment drive. That change is meant to attract millennials between 18 to 34 years old.

“They have a different way of looking at things and we want to engage them,” Chief Royster said.

And that means NYPD advertising heavily on social media, the subway and buses using the slogan: “It’s you we want, bring who you are.”

And the police department hopes to bring lots of potential cops into its new Candidate Assessment Center also being unveiled this week.

Read more from NY1 [HERE].